Keep it 100%

Keep It 100. The Standard. The Lifestyle. The Legacy.

There's a reason Benjamin Franklin's face is on the hundred dollar bill. He wasn't just a founding father — he was a printer, an inventor, a diplomat, a philosopher, and a self-made man who built everything from the ground up. He kept it 100 before it was even a phrase.

"Keep It 100" is street slang for one thing: be real. No fronting, no half-stepping, no watered-down versions of yourself. It means showing up fully — in your relationships, your craft, your grind — and giving everything you've got, if not more. It's the code of those who refuse to move through life at 50%.

This tee merges two worlds — the wisdom of the old and the language of the new. Franklin printed the currency. You set the standard. Wear it like a reminder that your word, your work, and your character are worth more than any bill in circulation.

• Authenticity over everything — keep it real with yourself first
• Give 100% in every room you walk into
• Honor the legacy of those who built with nothing but vision and grit
• A statement piece for those who move with purpose and intention

Because at the end of the day, the only currency that truly matters is how real you are with yourself and the world around you.

Franklin was the blueprint. You are the proof. Keep It 100.